Management Tips are provided by the State Bar of Texas and ABA Practice Management Advisors. The tips are not meant as legal advice, nor binding on the State Bar of Texas or the ABA.
If you are starting a new practice, or you are not enjoying the type of cases you are presently getting, work on focusing, or re-focusing, your practice. This is particularly important for new lawyers, who run the risk of either being overwhelmed because they try to handle everything that comes in the door or are doing nothing because potential clients don't identify them with any particular area of the law.
Once you select a focus area, or two areas which will complement each other, do market research to determine whether that practice niche is already filled in your community. If not, begin to identify the clients you want. Define them by geographical area, gender, age, education, occupation, financial and marital status. Then determine where you can expect to find such people and the best methods to make them aware of your services. Review your state or provinces rules of professional conduct before designing your marketing efforts. Develop a marketing plan with qualitative standards, pursue it steadily, and review your results frequently.
No comments:
Post a Comment